As the number of UK podcast listeners has doubled over the last five years, so to has the demand on podcast production companies to showcase branded content.

Podcasting is certainly intriguing many businesses and charities, but a vast number of directors are telling me they’re struggling to join up the dots on why they might need to invest time in making one...

How important are our ‘shop windows’ when it comes to podcasting and running a business on the web? How are the breadcrumbs of how we conduct ourselves online appearing to potential listeners?

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